In order to keep pace with the present era, the strategies related to social media need to be revived on regular basis. It is important to keeps eyes on the target, keeping an alignment with the target allow not to go off the target. The vision of a business firm is to make sure that maximum returns are available and all the possible efforts in social media lead into gaining momentum to reach the upper position in the respective industry.
However, the social media has various aspect related to it and focusing on one aspect can do wonders for your business. Taking the case of Coca-Cola, they have made every other effort to imbibe in every other medium to advertise, be it Television commercials or mobile. Moving forward, they have ‘content ready’ submissions for different regions, they have different strategies for different regions. It is due to the sole reason that different regions have different aspirations; the tactics in Asia might not be applicable in European market. As a result, conglomerates across the globe apply diverse strategies for various regions.
Coca-cola follows social media principles thoroughly and handling operations in more than 125 countries is not a small deal. The establishment of protocol of Coca Cola in social media helps in keeping appropriate record for them; they adhere to every aspect and respect the rules and regulations.
The company uses various social media platforms like Facebook, twitter, Google plus to interact with the masses. Moreover, the usage of blogs allows them to share their portfolio with the public. The blog also allows them to be flexible and fizz the rumors about their products. Moreover, customers can reach them and comment on their blogs. This kind of interaction helps in making an individual to individual contact.
Moreover, in past, there were concerns about the contamination of soft drinks as well. The contamination reports resulted in downgrading their rankings globally. They needed to take actions swiftly and decisively, which can help them in turning around. The turn-around was only possible with the help of social media, as a result, they came with different advertisements on YouTube and their official accounts on Facebook, twitter were uploaded with loads of updates, so that their image is not malign. The health PR strategies came into being and they were able to disclose the reality in front of the masses.
However, the social media has various aspect related to it and focusing on one aspect can do wonders for your business. Taking the case of Coca-Cola, they have made every other effort to imbibe in every other medium to advertise, be it Television commercials or mobile. Moving forward, they have ‘content ready’ submissions for different regions, they have different strategies for different regions. It is due to the sole reason that different regions have different aspirations; the tactics in Asia might not be applicable in European market. As a result, conglomerates across the globe apply diverse strategies for various regions.
Coca-cola follows social media principles thoroughly and handling operations in more than 125 countries is not a small deal. The establishment of protocol of Coca Cola in social media helps in keeping appropriate record for them; they adhere to every aspect and respect the rules and regulations.
The company uses various social media platforms like Facebook, twitter, Google plus to interact with the masses. Moreover, the usage of blogs allows them to share their portfolio with the public. The blog also allows them to be flexible and fizz the rumors about their products. Moreover, customers can reach them and comment on their blogs. This kind of interaction helps in making an individual to individual contact.
Moreover, in past, there were concerns about the contamination of soft drinks as well. The contamination reports resulted in downgrading their rankings globally. They needed to take actions swiftly and decisively, which can help them in turning around. The turn-around was only possible with the help of social media, as a result, they came with different advertisements on YouTube and their official accounts on Facebook, twitter were uploaded with loads of updates, so that their image is not malign. The health PR strategies came into being and they were able to disclose the reality in front of the masses.
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