The evolvement of social media has led to a revolution. Many prominent brands have made an effort to make their presence felt on social media. Be it Facebook, twitter or Pinterest, these tools have helped brands across the globe to reach in every nook and corner. The presence of a particular brand on social media and making use of social media effectively is a different issue.
The reputation on social media is build day by day, the small baby steps can allow you take big strides at a later stage. It is something, which cannot be ignored in today’s business era and it can be a make/break situation for a firm.
Taking the case of McDonalds, the corporate success of the fast food chain has allowed in engaging many of the activities. These activities focus on engaging with the customers, tend to gain trust of the costumers. On social media platforms like Facebook, McDonalds comes up with regular updates. These updates might be an effort to promote product change, introduction of new dishes and lastly, feedbacks are always welcome.
The hashtag McDStories became a big hit in a short period and as a result, customers revealed many happy stories related to McDonalds. This is a classic example of cause and effect, the efforts of McDonalds led to the engagement of several customers coming forward to get associated with ‘McDonalds family’.
The McDonalds has many Facebook accounts, it is due to the fact that the different accounts serve for different regions or countries. Whereas on Pinterest, the fast food joint, McDonalds has only one corporate account to interact with the customers and the tag #FoodThanks allowed customers to appreciate the efforts of McDonalds. This tag touched all time high records and it is amongst one of the most commented tags worldwide under the credit of McDonalds.
The public relations firm behind the scene directs McDonalds to take measures, which can help them in the long run. The corporate social responsibility undertaken by McDonalds has helped them in creating an image, which is accepted, appreciated, and loved by all sections of society. With this appreciation, McDonalds is able to connect with its lovers in a big way. There is no looking back for McDonalds and they managed to make their presence felt in every part of the World. More and more doors are there, that need to be open by this grand fast food joint.
The reputation on social media is build day by day, the small baby steps can allow you take big strides at a later stage. It is something, which cannot be ignored in today’s business era and it can be a make/break situation for a firm.
Taking the case of McDonalds, the corporate success of the fast food chain has allowed in engaging many of the activities. These activities focus on engaging with the customers, tend to gain trust of the costumers. On social media platforms like Facebook, McDonalds comes up with regular updates. These updates might be an effort to promote product change, introduction of new dishes and lastly, feedbacks are always welcome.
The hashtag McDStories became a big hit in a short period and as a result, customers revealed many happy stories related to McDonalds. This is a classic example of cause and effect, the efforts of McDonalds led to the engagement of several customers coming forward to get associated with ‘McDonalds family’.
The McDonalds has many Facebook accounts, it is due to the fact that the different accounts serve for different regions or countries. Whereas on Pinterest, the fast food joint, McDonalds has only one corporate account to interact with the customers and the tag #FoodThanks allowed customers to appreciate the efforts of McDonalds. This tag touched all time high records and it is amongst one of the most commented tags worldwide under the credit of McDonalds.
The public relations firm behind the scene directs McDonalds to take measures, which can help them in the long run. The corporate social responsibility undertaken by McDonalds has helped them in creating an image, which is accepted, appreciated, and loved by all sections of society. With this appreciation, McDonalds is able to connect with its lovers in a big way. There is no looking back for McDonalds and they managed to make their presence felt in every part of the World. More and more doors are there, that need to be open by this grand fast food joint.
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