One cannot explain public relations in one single definition. This field is so diverse that it is difficult to confine it in a universal definition.
PR refers to and revolves around planned promotion of a product or service. The end goal of every single practice under this field is to secure goodwill of a brand, business or individual. Hollywood celebs need it to earn the admiration of fans, while politicians need it for the pursuit of their political goals because if public is not happy with their image, it will be hard for them to rule.
Public relations, is all about winning the trust of public. Public can be any audience that is important to an organization or a person in any way. It can include present and potential clients, employees, vendors, suppliers, opinion leaders, investors, etc. An audience can be external as well as internal to an organization.
The kind of work that any PR agency does can be divided into three kinds: event management, publication design and publicity. The aim of all these three activities is to influence public’s opinion and modify it in a way that is supposed to benefit the associated brand.
Publicity: it refers to the communication and all types of work that PR professionals handle. It is intended to make the client’s image look favorable and positive among both internal and external public. The type of work done in this category can take textual, video and audio form presented as news.
The news is created and distributed to media channels such as magazines, television, radio and newspaper, internet websites, etc. Production costs are involved while preparing a piece of news, but PR professionals are not charged with any fee for placing the information in any media. That is what makes this type of publicity different from advertising, considering the latter one is a paid form.
Event management: It involves conceptualizing, developing, scheduling, logistical coordination, production, promotion, and talent sourcing for the execution of events like press conferences, road shows, opening events, corporate meetings, product launches, educational conferences, film premiers, fashion shows, concerts, festivals, award ceremonies and various other meetings. Event management is intended to enhance a brand’s goodwill.
Publication design: It involves creating an appealing layout for the promotional media like brochures, catalogs, videos, flyers, stage props, manuals, DVD covers, film credits, logotypes, and event t-shirts etc.
PR refers to and revolves around planned promotion of a product or service. The end goal of every single practice under this field is to secure goodwill of a brand, business or individual. Hollywood celebs need it to earn the admiration of fans, while politicians need it for the pursuit of their political goals because if public is not happy with their image, it will be hard for them to rule.
Public relations, is all about winning the trust of public. Public can be any audience that is important to an organization or a person in any way. It can include present and potential clients, employees, vendors, suppliers, opinion leaders, investors, etc. An audience can be external as well as internal to an organization.
The kind of work that any PR agency does can be divided into three kinds: event management, publication design and publicity. The aim of all these three activities is to influence public’s opinion and modify it in a way that is supposed to benefit the associated brand.
Publicity: it refers to the communication and all types of work that PR professionals handle. It is intended to make the client’s image look favorable and positive among both internal and external public. The type of work done in this category can take textual, video and audio form presented as news.
The news is created and distributed to media channels such as magazines, television, radio and newspaper, internet websites, etc. Production costs are involved while preparing a piece of news, but PR professionals are not charged with any fee for placing the information in any media. That is what makes this type of publicity different from advertising, considering the latter one is a paid form.
Event management: It involves conceptualizing, developing, scheduling, logistical coordination, production, promotion, and talent sourcing for the execution of events like press conferences, road shows, opening events, corporate meetings, product launches, educational conferences, film premiers, fashion shows, concerts, festivals, award ceremonies and various other meetings. Event management is intended to enhance a brand’s goodwill.
Publication design: It involves creating an appealing layout for the promotional media like brochures, catalogs, videos, flyers, stage props, manuals, DVD covers, film credits, logotypes, and event t-shirts etc.
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