Remember the story of IBM, in late 80’s, they were on the verge of entering the dooms day. All their business across the globe was in danger. They had nothing new except the introduction of new manager, who after taking his position took some harsh decisions. The decisions come under the column of harsh due to the reason that many employees lost their jobs. Those harsh decisions are also called bold decisions as they allowed him to be more flexible and most importantly, cut the cost.
IBM, one of the biggest companies of its times, did which others never thought about. They were not only able to revive but also able to reach the apex in few years of time. The word innovation kicked them so hard that they not only clinched the first position in the Information Technology but also became the number one makers of the computers of their era.
What matters the most is how innovation is looked by you?
Taking the above case, they need to innovate because they had no other option. However, in others case, it might be a way to compete, beat the others, and get out of the race. This race is not meant to be a rat race; it is a race, where competitors have no chance to come near you.
Take the case of Expedia; this website came out of a strategic notion. There was a requirement of website, where we can see all the things together at one place (Hotel bookings, air tickets, accommodation, itinerary etc.). It was available to us but it was scattered and Expedia was the first one to introduce all of these things at one station and others followed the suit. This innovation was need of the hour and they were able to anticipate the need accordingly.
To maintain this kind of platform and to introduce various new aspects, public relations firms can play a big role. A PR firm is aware of the business needs and their networking holds the key for the progress of their clientele. The public relations firm keeps a close eye on the recent outbreaks, acquisitions, mergers etc. to help their clients businesses to grow in the desired direction. The role of a marketer closely watching the market is of much importance in today’s time.
IBM, one of the biggest companies of its times, did which others never thought about. They were not only able to revive but also able to reach the apex in few years of time. The word innovation kicked them so hard that they not only clinched the first position in the Information Technology but also became the number one makers of the computers of their era.
What matters the most is how innovation is looked by you?
Taking the above case, they need to innovate because they had no other option. However, in others case, it might be a way to compete, beat the others, and get out of the race. This race is not meant to be a rat race; it is a race, where competitors have no chance to come near you.
Take the case of Expedia; this website came out of a strategic notion. There was a requirement of website, where we can see all the things together at one place (Hotel bookings, air tickets, accommodation, itinerary etc.). It was available to us but it was scattered and Expedia was the first one to introduce all of these things at one station and others followed the suit. This innovation was need of the hour and they were able to anticipate the need accordingly.
To maintain this kind of platform and to introduce various new aspects, public relations firms can play a big role. A PR firm is aware of the business needs and their networking holds the key for the progress of their clientele. The public relations firm keeps a close eye on the recent outbreaks, acquisitions, mergers etc. to help their clients businesses to grow in the desired direction. The role of a marketer closely watching the market is of much importance in today’s time.
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